The launch of the first 24-hour news channel in Kenya by the Standard Group on 10 th July 2015 is a major milestone in country’s media industry. Many Kenyans, both in the diaspora and in Kenya have been waiting for such a channel and this can be attributed to the reception the launch got on social media platforms Twitter and Facebook. Several people lauded the launch, which Standard Group says is meant to inform, educate and entertain the masses. The channel will offer comprehensive, incisive news, current affairs programming, documentaries and features, while KTN will continue to air its popular programs. This is just but a glimpse of what digital migration promises its subscribers. It is also important to note that the launch of this channel will see the media group recruit more employees, a positive thing to digital content creators. It is also a challenge to other media organizations in the country to exploit the broadcasting opportunities that come with digital ...
Expressions from an independent mind